Course Science Outreach Beyond the Scientists


Course leader: Ashley Pearcy Buitenwerf

Language: English

Graduate school: Course collaboration

Course fee: 1,200.00 DKK

Status: Course is open for application

Semester: Spring 2023

Application deadline: 10/04/2023

Start date: 08/05/2023

Administrator: Thilde Møller Risgaard

The course Science Outreach Beyond the scientists is being offered by the Graduate School of Natural Sciences/GSNS and Graduate School of Technical Sciences/GSTS, Aarhus University, spring 2023.

Course parameters: No. of contact hours/hours in total incl. preparation, assignment(s) or the like: 30

As researchers, we are given the added challenge of reaching outside of academic circles to make an impact, raise awareness, or inspire others. Today, in the era of misinformation, delivering targeted, effective content and reaching beyond the ivory tower is more important than ever- and many funding opportunities come with an expectation of outreach, additional to scientific papers. There are countless ways to achieve outreach, but these initiatives are most effective when carefully designed to reach the target audience through content accessibility. This course focuses on how to adapt the same message to different audiences. We will discuss outreach platforms (social media, events, popular science, etc), how to design and structure audience- and platform-specific content, and how to identify value and success of an outreach initiative. The final project is to apply the lessons of the course and design an outreach activity which will be presented to the course (and where possible implemented).

Objectives of the course: The aim of this course is:

The course aims to enable students to deliver their science to a non-academic audience, focusing on different groups and platforms. They will learn how to select an audience for their material and how to define the most relevant information for that audience. They will explore different outreach methods and platforms and identify which is best suited to their content, style and target audience. They will learn to relate their research to those outside of academic circles.

- Provide overview of types of outreach and their link to different audience types with different aims

- Provide tools and strategies for delivering outreach to different audience types

- Apply knowledge to create an outreach event

Learning outcomes and competences:
Students should have an understanding of how to identify potential outreach opportunities, create content for different audience types and platforms, and deliver/communicate their research to non-academic audiences. They should have an understanding of structuring the content to best deliver their message.

Compulsory programme:
Active participation in lectures, exercises

Course contents:
Lectures, exercises

None, but advancement in PhD project would be helpful

Name of lecturer:
Ashley Pearcy Buitenwerf

Type of course/teaching methods:
Lectures, exercises, outreach exposure


Course homepage:

Course assessment:
Development and delivery of final outreach activity design and content, participation in lectures and exercises

Graduate School of Natural Sciences/GSNS and Graduate School of Technical Sciences/GSTS


Monday, 8 May at 9:00-12:00
Tuesday, 9 May at 9:00-12:00
Wednesday, 10 May at 9:00-12:00
Monday, 15 May at 9:00-12:00
Tuesday, 16 May at 9:00-12:00
Wednesday, 17 May at 9:00-12:00

Place: To be announced

No show fee:
Course participants on our transferable skills courses, who do not show up at the course or cancel their course participation after the course cancellation deadline (without providing a doctor’s note), may have to pay a no-show fee, unless someone from the waiting list is able to take part in the course instead.

The no-show fee is DKK 1,200 (the price of one ECTS). The no-show fee has been introduced due to many late cancellations, thus preventing people from the waiting lists to have a seat at the courses.


  • Participation in the course is without cost for PhD students from Aarhus University

Due to an Agreement between Danish Universities that came into force as of 1 January 2011, participants from other universities than Aarhus University will have to pay DKK 1,200 per ECTS. In principle this also applies to external parties, but exemption can be granted under specific circumstances.

Please be aware that your registration for the course not necessarily equals your admission for the course. You will receive an e-mail after the registration deadline regarding whether you are admitted for the course or if you are registered on the waiting list. Please note that seats are allocated on a first-come-first-served basis.

Course dates:

  • 08 May 2023 09:00 - 12:00
  • 09 May 2023 09:00 - 12:00
  • 10 May 2023 09:00 - 12:00
  • 15 May 2023 09:00 - 12:00
  • 16 May 2023 09:00 - 12:00
  • 17 May 2023 09:00 - 12:00